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In page Traffic (2000 film):

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20th Century Fox, the original financiers of the film, demanded that Harrison Ford play a leading role and that significant changes to the screenplay be made. Soderbergh refused and proposed the script to other major Hollywood studios; it was rejected because of the three-hour running time and the subject matter—Traffic is more of a political film than most Hollywood productions.[4] USA Films, however, liked the project from the start and offered the filmmakers more money than Fox. Soderbergh operated the camera himself and adopted a distinctive color grade for each story line so that audiences could tell them apart.[citation needed]