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In page Yum! Brands:

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In March 2002, Yorkshire announced it would merge with Tricon Global Restaurants to form Yum! Brands.[1] The merger was finalized on May 8, 2002, and the name change became effective on May 22, 2002.[2] Tricon had previously used "YUM", an exclamation representing enjoyment of food, as its stock ticker symbol since it was spun off in 1997.[3] On June 6, 2002, Yum! executed a two-for-one stock split.[4] Shortly afterwards, due to Yum!'s lifetime contract with Pepsi, Long John Silver's and A&W Restaurants (which previously served Coca-Cola products) began switching to Pepsi products, with A&W Restaurants retaining A&W Root Beer from a separate deal with Dr Pepper/Seven Up (now Keurig Dr Pepper).[citation needed]