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In page Bovril:

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Bovril's instant beef stock was launched in 1966 and its "King of Beef" range of instant flavours for stews, casseroles and gravy in 1971.[citation needed] In 1971, James Goldsmith's Cavenham Foods acquired the Bovril Company but then sold most of its dairies and South American operations to finance further takeovers.[8] The brand is now owned by the Anglo-Dutch multinational Unilever, which bought Bovril in 2001.[2]