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In page Measurement:

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The concept of measurement is often misunderstood as merely the assignment of a value, but it is possible to assign a value in a way that is not a measurement in terms of the requirements of additive conjoint measurement. One may assign a value to a person's height, but unless it can be established that there is a correlation between measurements of height and empirical relations, it is not a measurement according to additive conjoint measurement theory. Likewise, computing and assigning arbitrary values, like the "book value" of an asset in accounting, is not a measurement because it does not satisfy the necessary criteria.[citation needed]