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In page Naked News:

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The website was popularized entirely by word of mouth,[5] and quickly became a popular web destination. During the height of its popularity, the website was receiving over 6 million unique visitors per month.[1][6] In the site's early days, the entire newscast could be viewed for free online.[5] The site was initially supported by advertising, but this changed after the collapse of Internet advertising that occurred with the dot-com crash. By 2002, only one news segment could be viewed for free,[1] and by 2004, no free content remained on the website.[5] Beginning in 2005, a nudity-free version of Naked News was available to non-subscribers. Beginning in June 2008, two news segments could be viewed for free. However, this ended in December 2009.[citation needed]