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In page Madeira:

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As a result of a high demand for the season, there was a need to prepare guides for visitors. The first tourist guide of Madeira appeared in 1850 and focused on elements of history, geology, flora, fauna and customs of the island.[16] Regarding hotel infrastructures, the British and the Germans were the first to launch the Madeiran hotel chain.[citation needed] The historic Belmond Reid's Palace opened in 1891 as the "Reid's New Hotel"[17] and is still open to this day.