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In page Economy of Brunei:
"Brunei Darussalam in July 2009 launched its national halal branding scheme Brunei Halal[1] which allows manufacturers in Brunei and in other countries to use the premium Brunei Halal trademark to help them penetrate lucrative markets in countries with significant numbers of Muslim consumers. The Brunei Halal brand is said to be the first proper attempt to put together a global halal brand that will reap the potential commercial returns of catering to the consumption needs of Muslims worldwide.[citation needed]
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