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In page Radio Research Project:

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Among the subjects of the Project's first studies were soap operas, known as radio dramas at the time. Herta Herzog authored an article on this research, titled "What Do We Really Know About Daytime Serial Listeners?" It is considered a pioneering work of the uses-and-gratifications approach and the use of psychology research methods in media studies.[3][citation needed] Herta Herzog was formerly the Associate Director of the Office of Radio Research where she worked on consulting studies.[4]