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In page Match Game:

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When CBS revamped Match Game in 1973 with more of a focus on risqué humor, ratings more than doubled in comparison with the NBC incarnation. Within three months, Match Game '73 was the most-watched program on daytime television. By summer 1974, it grew into an absolute phenomenon with high school students and housewives, scoring remarkable ratings among the 12–34 age demographic. The best ratings this version of Match Game saw were in the 1975–76 season when it drew a 12.5 rating with a 35 share, higher numbers than that of some prime-time series. It surpassed records as the most popular daytime program ever with a record 11 million daily viewers, one that held until the "Luke and Laura" supercouple storyline gripped viewers on ABC's General Hospital some years later.[citation needed]