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In page Sexism:

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While advertising used to portray women and men in obviously stereotypical roles (e.g., as a housewife, breadwinner), in modern advertisements, they are no longer solely confined to their traditional roles. However, advertising today still stereotypes men and women, albeit in more subtle ways, including by sexually objectifying them.[1] Women are most often targets of sexism in advertising.[citation needed] When in advertisements with men they are often shorter and put in the background of images, shown in more "feminine" poses, and generally present a higher degree of "body display".[2]