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In page Electronica:

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In the late 1990s and early 2000s, electronica was increasingly used as background scores for television advertisements, initially for automobiles. It was also used for various video games, including the Wipeout series, for which the soundtrack was composed of many popular electronica tracks that helped create more interest in this type of music[1]—and later for other technological and business products such as computers and financial services.[citation needed] Then in 2011, Hyundai Veloster, in association with the Grammys, produced a project that became known as Re:Generation.[2]