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In page Incest taboo:

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Another school argues that the incest prohibition is a cultural construct which arises as a side effect of a general human preference for group exogamy, which arises because intermarriage between groups construct valuable alliances that improve the ability for both groups to thrive. According to this view, the incest taboo is not necessarily universal, but is likely to arise and become more strict under cultural circumstances that favour exogamy over endogamy, and likely to become more lax under circumstances that favor endogamy. This hypothesis has also achieved some empirical support.[citation needed]