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In page Folk music:

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While the loss of traditional folk music in the face of the rise of popular music is a worldwide phenomenon,[1] it is not one occurring at a uniform rate throughout the world.[2] The process is most advanced "where industrialization and commercialisation of culture are most advanced"[3] but also occurs more gradually even in settings of lower technological advancement. However, the loss of traditional music is slowed in nations or regions where traditional folk music is a badge of cultural or national identity.[citation needed] Ethnomusicologists notes that the Intangible Cultural Heritage program organized by UNESCO stands among the principal measures implemented by governments which protect regional music traditions from disappearing.[4]