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In page Nuclear warfare:

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By the late 1960s, the number of ICBMs and warheads was so high on both sides that it was believed that both the United States and the Soviet Union were capable of completely destroying the infrastructure and a large proportion of the population of the other country. Thus, by some western game theorists, a balance of power system known as mutually assured destruction (or MAD) came into being. It was thought that no full-scale exchange between the powers would result in an outright winner, with at best one side emerging the pyrrhic victor. Thus both sides were deterred from risking the initiation of a direct confrontation, instead being forced to engage in lower-intensity proxy wars.[citation needed]