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In page Dave Thomas (businessman):
"With his natural self-effacing style and his relaxed manner, Thomas quickly became a household name. A company survey during the 1990s, a decade during which Thomas starred in every Wendy's commercial that aired, found that 90% of Americans knew who Thomas was. After more than 800 commercials,[5] it was clear that Thomas played a major role in Wendy's' status as the third most popular burger restaurant in the U.S.[citation needed]
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