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In page Channel 4:

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A present feature of presentation was a countdown sequence featuring, in 1993 a slide with the programme name, and afterwards an extended sequence matching the channel branding. In 1996, this was an extended ident with timer in top left corner, and in 1999 following the adoption of the squares look, featured a square with timer slowly make its way across the right of the screen with people learning and having fun while doing so passing across the screen. It finished with the Channel 4 logo box on the right of the screen and the name 'Channel 4 Schools' being shown. This was adapted in 2000 when the service's name was changed to '4Learning'.[citation needed]