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In page DuMont Television Network:

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The network largely ignored the standard business model of 1950s TV, in which one advertiser sponsored an entire show, enabling it to have complete control over its content. Instead, DuMont sold commercials to several different advertisers, freeing producers of its shows from the veto power held by sole sponsors.[3] This eventually became the standard model for U.S. television. Some commercial time was sold regionally on a co-op basis, while other spots were sold network-wide.[citation needed]