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In page Melbourne Cup:

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'Fashions on the Field' is a major focus of the day, with substantial prizes awarded for the best-dressed man and woman. The requirement for elegant hats, and more recently the alternative of a fascinator, almost single-handedly keeps Melbourne's milliners in business.[citation needed] Raceday fashion has occasionally drawn almost as much attention as the race itself. The miniskirt received worldwide publicity when model Jean Shrimpton wore a white shift version of one on Derby Day during Melbourne Cup week in 1965.[1][2]