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In page ITV Digital:

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The rebrand was not without controversy, as SMG plc (owner of Scottish Television and Grampian Television), UTV and Channel Television pointed out that the ITV brand did not belong solely to Carlton and Granada. SMG and UTV initially refused to carry the advertising campaign for ITV Digital and did not allow the ITV Sport Channel space on their multiplex, thus it was not available at launch in most of Scotland and Northern Ireland. The case was resolved in Scotland[4] and the Channel Islands and later still in Northern Ireland, allowing ITV Sport to launch in the non-Carlton and Granada regions, although it was never made available in the Channel Islands, where there was no DTT or cable,[citation needed] and it never appeared on Sky Digital.