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In page Conjugate (acid-base theory):

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The strength of a conjugate acid is proportional to its splitting constant. A stronger conjugate acid will split more easily into its products, "push" hydrogen protons away and have a higher equilibrium constant. The strength of a conjugate base can be seen as its tendency to "pull" hydrogen protons towards itself. If a conjugate base is classified as strong, it will "hold on" to the hydrogen proton when dissolved and its acid will not split.[citation needed]