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In page The Day After:

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In the United States, 38.5 million households, or an estimated 100 million people, watched The Day After on its first broadcast, a record audience for a made-for-TV movie.[9] Producers Sales Organization released the film theatrically around the world, in the Eastern Bloc, China, North Korea and Cuba (this international version contained six minutes of footage not in the telecast edition). Since commercials are not sold in those markets, Producers Sales Organization failed to gain revenue to the tune of an undisclosed sum.[citation needed] Years later, the international version was released to tape by Embassy Home Entertainment.