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In page Madeira:

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Due to high demand during the season, there was a need to prepare guides for visitors. The first tourist guide to Madeira appeared in 1850 and focused on the island's history, geology, flora, fauna and customs.[17] Regarding hotel infrastructures, the British and the Germans were the first to launch the Madeiran hotel chain.[citation needed] The historic Belmond Reid's Palace opened in 1891 as the "Reid's New Hotel"[18] and is still open to this day.