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In page Horror film:

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In another study done by John Greene & Glenn Sparks, it was found that the audience tends to experience the excitation transfer process (ETP) which causes a physiological arousal in audience members. The ETP refers to the feelings experienced immediately after an emotion-arousing experience, such as watching a horror film. In this case, audience members' heart rate, blood pressure and respiration all increased while watching films with violence. Audience members with positive feedback regarding the horror film have feelings similar to happiness or joy felt with friends, but intensified. Alternatively, audience members with negative feedback regarding the film would typically feel emotions they would normally associate with negative experiences in their life.[citation needed]