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In page Hindi cinema:
"In addition to their popularity among the Indian diaspora from Nigeria and Senegal to Egypt and Russia, generations of non-Indians have grown up with Bollywood.[1] Indian cinema's early contacts with other regions made inroads into the Soviet Union, the Middle East, Southeast Asia,[2] and China.[citation needed] Bollywood entered the consciousness of Western audiences and producers during the late 20th century,[3][4] and Western actors now seek roles in Bollywood films.[5]