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In page Aylsham:

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The 'Market Towns Initiative' finished in 2004, but the partnership successfully bid for funding to take part in the Cittaslow pilot project and to sustain work on traffic management and industrial heritage. As a result, Aylsham became one of the founding towns and the first in Norfolk, of the Cittaslow movement, an international organisation promoting the concept of 'Slow Towns'.[a][1] It is claimed that Aylsham did not have to change to become a member, as it was already a clear example of the type of community advocated by the Cittaslow movement.[citation needed]