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In page Snakes and ladders:

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The most widely known edition of snakes and ladders in the United States is Chutes and Ladders, released by Milton Bradley in 1943.[1] The playground setting replaced the snakes, which were thought to be disliked by children at the time.[1] It is played on a 10x10 board, and players advance their pieces according to a spinner rather than a die. The theme of the board design is playground equipment, showing children climbing ladders and descending chutes.[citation needed]